Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.
Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.
In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Morocco, Argentina, Brazil and China.
The turning point of the internationalisation process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.
In 2005 Roca announced an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.
Today, Roca’s commercial network spreads over 170 countries supplied by its 77 production plants and more than 21.500 employees worldwide.
Bathroom Products Australia Pty Ltd, established in 2007, is a subsidiary of Roca Sanitario S.A. and has an office located in Sydney.
Roca products in Australia and New Zealand are distributed through Reece, who have several warehousing facilities thus keeping stock of various Roca products. Reece currently have over 400 stores across Australia and New Zealand.
Our products have been adapted and developed to comply with Australian standards as well as the needs of the Australian market.